Monday, December 27, 2010

Lipton Brisk Iced Tea - Ozzie Ozbourn

·         Name of Company/Competitor: Lipton Brisk Iced Tea
·         Name of Campaign/Spot: How to have a normal day with Ozzie Ozbourn
·         Date Launched:12/27/2010
·         Description:Claymation puppet of Ozzy Ozbourne talks about how to be a normal person and then goes through his life. He is promoting the Brisk Stories online campaign.
·         Media Details:YouTube Channel

Lipton Brisk Iced Tea - Danny Trejo

·         Name of Company/Competitor: Lipton Brisk Iced Tea
·         Name of Campaign/Spot: Machete Summary with Danny Trejo
·         Date Launched: 12/27/2010
·         Description: Danny Trejo takes us through his movie and his brisk story as an animated character.
·         Media Details: YouTube Channel

Tuesday, December 21, 2010

Mountain Dew - It's Different on the Mountain

·         Name of Company/Competitor: Mountain Dew
·         Name of Campaign/Spot: It's Different on the Mountain
·         Date Launched:12/21/2010
·         Description: Jay Raps for a crowd and says the whole world disappears when he ryhmes. The world is different on the mountain.
·         Media Details: YouTube Channel

Monday, December 13, 2010

Book of Tens: Social-Media Campaigns We Liked

From’s Pepsi’s refresh project to Heinz’s Facebook product design, AdAge provides its list of top social-media campaigns from 2010.

Read Article Here

Friday, December 10, 2010

Mountain Dew - It's Different on the Mountain

·         Name of Company/Competitor: Mountain Dew
·         Name of Campaign/Spot: It's Different on the Mountain
·         Date Launched:12/10/2010
·         Description: There is a man boarding on simulated waves. Aerial view of a large canvas that reads: [WAVES ARE DIFFERENT ON THE MOUNTAIN]. [IT'S DIFFERENT ON THE MOUNTAIN].                    
·         Media Details: TV

Saturday, December 4, 2010

Coca-Cola - Christmas

·         Name of Company/Competitor: Coca-Cola
·         Name of Campaign/Spot: Christmas
·         Date Launched:12/4/2010
·         Description: A depressing scene turns into a happiness celebration once Santa opens a Coke and shakes his snow globe. The characters that live in that city are suddenly brought together in joy and Christmas celebration.
·         Media Details: TV