Thursday, February 28, 2013

Dr Pepper credited in Billboard online profile of C2C

Excerpt from billboard.com

...C2C


Thanks in part to Dr Pepper, a quirky dance tune is rising up the Alternative airplay chart. C2C's "Down the Road," as featured in a recent TV spot for the soda, debuts at No. 35 on the list this week (after reaching a No. 28 peak on Dance/Electronic Songs last week). The track, released Stateside on Casablanca, is the French quartet's first U.S. Billboard chart hit. It rose to No. 1 on the France Digital Songs survey last year.


The profile also included the Jen Mayfield /1 spot in its profile of C2C.

Ad of the Day: Oreo


Separating the cookie from the creme can require a marvel of engineering...


Tuesday, February 26, 2013

Honest Tea Looks to Make a Splash With New Kids Line

via bevnet.com

Extending its reach in the kids’ beverage category, Honest Tea has introduced Honest Splash, a new line of 70-calorie juice drinks. In a statement, Honest Tea called the products an “evolution of the Honest Kids brand” that is designed for older children. Honest Splash will be sold exclusively at Target from mid-March until the end of June, when the drinks will roll out to other retailers.

Packaged in 12 oz. resealable plastic bottles, Honest Splash contains 30-31 percent juice and, like Honest Kids, is sweetened with organic fruit juice as opposed to added sugar. Honest Splash comes in three varieties – Berry Good Lemonade, Goodness Grapeness and Super Fruit Punch – and sold as individual single serve bottles and 6-packs, which have a suggested retail price of $5.49.

With the addition of a second line of kids’ drinks, Honest Tea is undoubtedly aiming to build upon the windfall success of Honest Kids, which with the company launched in 2007 and now accounts for over one-third of its total business. Honest Tea noted that Honest Splash meets the American Beverage Association’s School Beverage Guidelines for High Schools, a significant point of marketing amid growing concerns about highly sweetened drinks linked to rising rates of obesity among children.

“Honest Splash is a great fit for older kids, or kids on the go, who need the convenience of a larger, re-closable container,” Honest Tea co-founder and TeaEO Seth Goldman said in the statement. “It still meets the needs of parents who want to provide lower-sugar beverages.”

While the new line will make an appearance at the upcoming Natural Products Expo West show, Honest Tea will instead focus on its Honest Fizz line of zero-calorie sodas. Although Honest Fizz  launched last month in an exclusive with Whole Foods, Expo West will mark the official debut of the soda line, according to a company spokesman.


Friday, February 22, 2013

Mtn Dew's Breakfast Drink, Kickstart, to Get Massive Marketing Push

via adage.com


New Beverage Aims to Give Millennials a Morning Pick-Me-Up


Mtn Dew is looking to jump-start its new morning beverage, Kickstart, with a massive marketing campaign, including paid media, PR and a robust sampling effort.
A national television campaign -- which, based on the creative, seems aimed at a demographic of millennial guys -- is set to launch Feb. 25. Ad Age has learned that the spot focuses on the idea of "Chasing Sunrise," showing an all-male cast making their way through the morning. Omnicom Group's BBDO is the agency handling creative for the brand.
Emily Silver, marketing director at Mtn Dew, called the Kickstart launch "big and strategic." She said parent company PepsiCo is looking to give the fledgling brand a "strong push out of the gate," by focusing on spending up front.
"This is a much bigger push than we've put behind one thing for Dew as long as I've been on the brand," said Ms. Silver, who began working on Mtn Dew about two years ago. "This is an opportunity to drive some loyalty by putting out a comprehensive, differentiated morning solution."
In addition to TV, there are plans for radio spots, as well as out-of-home in key markets like New York, Chicago and Orlando. A partnership with ESPN's "Mike & Mike" show will include a radio spot, product placement during the show and a text-to-win promotion. And plans are in place for a five-month sampling tour, with teams expected to hand out more than 2 million samples.
"We want to get the name out there," Ms. Silver said. "We're confident in our testing, confident that once people try this, repeat will be strong."
Enterprising millennials and die-hard Mtn Dew fans have long blended the citrus soda with juice for a morning pick-me-up. Case in point: Taco Bell, which last summer introduced Mtn Dew A.M., a blend of the soda and Tropicana orange juice. Ms. Silver said company research showed that almost half of millennials are looking for a boost in the mornings, but they don't necessarily want a full-powered energy drink. So, they've been fickle, bouncing between juice, coffee, soda and energy drinks.
That led Mtn Dew to begin testing a morning beverage in April of last year. Kickstart was not tested in market. The product going into market later this month comes in two flavors, Orange Citrus and Fruit Punch. Both have 80 calories per 16-oz. can and combine the taste and carbonation of Mtn Dew with 5% fruit juice and a dose of caffeine.

Thursday, February 21, 2013

Brands Brace for Deluge of New Domains in April

tt-chehade-fadi-hed-2013.jpg

The launch of hundreds of new top-level domains, such as dot-app, dot-music, even dot-sucks, is only two months away, and skittish advertisers are bracing for a return to the Web's Wild West days.

"It's going to be a bigger budget item for brand owners," warned Joanne Ludovici, a partner at McDermott Will & Emery, a Washington, D.C.-based law firm that represents brands and domain name registries. "It will be expensive and chaotic."

To protect trademarks from squatters and phishers, the International Corporation for Assigned Names and Numbers has a trademark clearinghouse and a rapid suspension system. But that gives advertisers little assurance since they must then pre-emptively register millions of second-level domain names.

In the last few weeks, the Association of National Advertisers and more than 60 companies, including Procter & Gamble, Coca-Cola, Time Warner, Microsoft and General Mills, have sent comments to Icann that call for a limited preventative registration (LPR). For a fee, the LPR would enable companies to block registration of their trademarks across all Internet domain registries.

Such a provision, however, would take time, and Icann CEO Fadi Chehadé "remains focused" on the April rollout.

Without added protections, advertisers fear the worst. But in the end, it could be consumers who suffer the most if they can't trust or find a brand name on the Internet.


Tuesday, February 19, 2013

Will You Sing For a Free Coke?



We’ve seen YouTube videos of Coca-Cola offering you a free coke by doing different things like hugging and dancing with the vending machine in the past.  Most recently we’ve even seen a video where thirsty consumers are told to accept a James Bond-like mission to get a free bottle of pop.  Now they have asked you to sing for a free Coca-Cola.  See the video above where students in Sweden sing karaoke to a Coca-Cola vending machine during the holidays.


The question is, why is Coca-Cola offering so many drinks for free?  What do they get out of giving away so many bottles of Coca-Cola?  Aside from the free media and overall feel-good behavior that these activities generate, it falls right in line with their tagline “Open Happiness”.  Notice that all these events take place in a collectivistic setting where many people gather together (school, train station, mall), so it can bring enjoyment to everyone.  The fact that these activities are recorded allows for online sharing indicate that it can bring even more joy for those that cannot immediately participate.  These vending machine videos entrenches the message that every time you are consuming a Coca-Cola beverage, you are feeling gratification.  It is also accepted by society since everyone else is smiling and feeling the same way you are.
What is also curious to note is that all these initiatives originated in Europe and Asia.  Will these media-generating activities happen in Canada and the United States?  From a business standpoint, maybe in the United States more than in Canada.  Vending machines typically don’t offer a strong investment return unless it is in a high traffic area and Canada does not have too many high traffic locations.  Consider this similar to the Coca-Cola Freestyle machine, where they are more easily found in the U.S. than here.  These units must be placed in high traffic and high visibility locations in order to generate enough sales and/or media buzz.  And culture-wise, North American culture celebrates individualism more than collectivism.  That also play a role in determining whether these types of activities are imported.  While hugging, dancing, or singing are not culture-specific, the setting in which these activities take place are.  Singing and dancing in public are much less common here than in Europe.  People may also be less likely to do these things in public for fear of embarrassment.
This means that though the message of “Open Happiness” stays the same in North America as in Europe or Asia, the communication to deliver this message is different everywhere.  In the meantime, we can always look forward to these types of social engagement activities on the web.
via bevwire

Friday, February 15, 2013

AXE: ASTRONAUT VALENTINE'S

Follow up spot from the Super Bowl advertisement--via Creativity-Online


Axe continues its "Astronauts are the best" theme, launched pre-Super Bowl to promote the Unilever brand's Apollo variant and accompanying contest, which will send 22 lucky people up to space. The latest edition, timed perfectly for Valentine's Day, features the astronaut's girlfriend presenting him with a beautifully wrapped gift -- but did he remember to get one for her?
At least, we think it's a him. As we reported earlier this week, women are entering the bro-centric marketing contest -- and winning. We can't wait to see who is under that space helmet.

Thursday, February 14, 2013

Robin Williams Is TV's Next Brilliant Ad Agency Chief

http://assets.nydailynews.com/polopoly_fs/1.1148741.1346426804!/img/httpImage/image.jpg_gen/derivatives/landscape_635/williams1f-1-web.jpg

Dan Wieden. David Ogilvy. Phil Dusenberry. Mork from Ork?


Count CBS among those TV networks drawn to the premise of a show set in the world of advertising. The Tiffany network has ordered a pilot called "The Crazy Ones," a half-hour comedy from David E. Kelley about a father (Robin Williams) and his daughter who run an ad agency. It's true, a pilot is just a test, and the proposed show may never make it to the screen, but the very fact that CBS -- home to many of the nation's most watched TV programs -- is interested only underscores the ongoing fascination TV outlets have with shows about the ad world.

Is this a nod to the success of AMC's much-lionized drama "Mad Men"? A squint at that network's reality show "The Pitch"? Or is it simply the latest example of TV's decades-old focus on the industry that feeds it? We've seen ad-industry antics on the boob tube before, ranging from Tom Hanks and Peter Scolari as cross-dressing ad execs on ABC's "Bosom Buddies" to the fabled ad firm of McMann and Tate in "Bewitched."

Some ad shows, of course, simply don't get off the ground. Time Warner's TNT attempted to launch "Trust Me," about a creative/art team at an ad firm and starring Eric McCormack from "Will & Grace," didn't last long.

We suspect "The Crazy Ones" will nod to advertising, perhaps about as much as "Just Shoot Me," set at the fictional fashion magazine Blush, reflected publishing. But this is CBS, home to "The Big Bang Theory" and "2 Broke Girls," so you might expect to see more of the network's trademark raunchy humor than anything else.

Wednesday, February 13, 2013

BREAKING COMPETITIVE ALERT!

A spot for Diet Pepsi was shown at the Grammys as well featuring Sofia Vergara.


Tuesday, February 12, 2013

BREAKING COMPETITIVE ALERT!

During the Grammys last weekend, Pepsi ran six spots that they had been hyping up since the Super Bowl in addition to sponsoring the "Best New Artist" award category. Below are three of the spots just released today.


 

Monday, February 11, 2013

PepsiCo Sells Dresses To Promote New Trop50 Juice In U.K.

via AdAge

London Designer Makes Only 50, Priced At £555 Each, To Draw Attention To New Drink

PepsiCo is selling dresses for $872 (£555) each, as part of the U.K. launch campaign for Trop50, the Tropicana-branded juice with 50% less sugar and 50% fewer calories than regular juice.

Josephine De La Baume models new Trop50 dress at a pop-up store
 
Josephine De La Baume models new Trop50 dress at a pop-up store

The dress has been created by London designer Richard Nicoll, and is modeled by Josephine de la Baume, the French model and actress who is married to producer Mark Ronson, creator of the music for Coke's 2012 Olympic "Move to the Beat" campaign. Only 50 of the dresses – adapted from Mr. Nicoll's trademark Stella t-shirt dress – have been created. They are available at www.atelier-to-go.com and at a pop-up shop in London's Carnaby Street, which has been curated by artist Robert Storey, who recently worked with Vogue, Victoria Beckham and Kenzo. All profits from sales of the dress will go to Fashion Targets Breast Cancer. Mr. Nicoll has also worked with Vodafone; he created a mobile phone-charging handbag for the wireless company.

Tropicana's marketing manager, Duncan McKay, said in a statement, "Trop50 is this year's most exciting juice innovation so we're thrilled to be working with Richard Nicoll, the hottest designer at the forefront of British fashion. Trop50 is perfect for those who are conscious of their calorie intake but do not want to compromise on taste."

Top 50 is sweetened with extract from stevia, a plant native to Brazil and Paraguay.
The move is Tropicana's first designer collaboration, and comes in the same week that Diet Coke announced designer Marc Jacobs as its creative director for 2013. The U.K. launch of Trop50 is being supported by TV advertising as well as in-store campaigns, sampling and digital banners."

Thursday, February 7, 2013

Shirtless Marc Jacobs Is Diet Coke’s New Creative Director


Marc Jacobs has been named Diet Coke's 2013 creative director, which means he collaborated on a series of advertisements and "whimsical, feminine" limited-edition packaging redesigns, Women's Wear Daily reports. (Previous Diet Coke creative directors include Karl Lagerfeld and Gaultier.) In the first ad campaign, unveiled today, Jacobs joins Diet Coke's proud tradition of shirtless male spokesmodels cavorting in the vicinity of exploding beverages.

Here's the original "Diet Coke hunk" ad from the nineties:

And the latest one before the Jacobs announcement.

It debuted last week and stars male model Andrew Cooper: Shot by Stéphane Sednaoui, Marc Jacobs's campaign is "destined for print, outdoor, and digital" outlets. The series depicts Jacobs alone in a photo booth, getting sexy with a can of Diet Coke — which, as I understand it, is just a regular Tuesday night at Marc Jacobs's house, taking selfies and chugging zero-calorie beverages, while grinning.

Wednesday, February 6, 2013

Think Inside, Outside and About the Box: Packaging Matters

Steve KazanjianBrian Richard

Consumers Want a Container That Lives Up to a Product's Image: Easy to Use and No Leaks

via Steve Kazanjian and Brian Richard of MVW.

Packaging matters. It's important to consumers, brands and retailers and can influence purchasing decisions. It impacts product and brand satisfaction throughout the product lifecycle. And there is plenty of room for packaging improvements and innovation.

These were the takeaways from our firm's recent study of packaging satisfaction study -- an area where marketers clearly need to pay more attention.

Price and quality are predictably the most important components of product satisfaction, but we were surprised that the average consumer ranks packaging almost equal to brand on a list of factors. Think about the investment you make in your brand, versus your products' packaging -- are those two numbers anywhere equal?

Our research shows opportunities to get them more into line. We studied shopping habits and consumer satisfaction with packaging, defined as all aspects of the container that a product comes in, including shape, color and materials it is made from, as well as graphics and labeling. The survey included 3,000 U.S. consumers in October 2012.

A majority (64%) of the respondents said they will sometimes buy a product off the shelf, drawn by packaging, without prior knowledge or having researched it first. We found that, despite the smartphone revolution, most consumers (72%) still rarely use a mobile device to research a product while they are shopping. Other studies have ranked packaging as one of the highest drivers of repeat purchase, with more impact than TV ads, online reviews or even recommendations from friends.
Given how significant packaging can be, it's surprising that less than 20 percent of consumers report being very satisfied with it. Shoppers are satisfied with its appearance on the shelf, but frustrated by many structural features that don't perform according to expectations. Of the 15 packaging attributes studied for importance and performance in our study, consumers ranked shelf appeal, or the product's "attractiveness" and "distinctiveness," as least important.

A package's appearance needs to communicate intangible brand attributes, such as luxury or value, but consumers expect the package to perform to the brand promise. It should be be easy to open, and dispense every last drop. The packaging must work.

After a consumer buys a package off the shelf, satisfaction can rapidly decrease as he transports it home, stores and uses it. To drive repeat purchase, packaging needs to satisfy consumers all the way to disposal. If a product's packaging leaks on the way home, or is too difficult to store or use or dispose of, you can bet that your consumers will consider another brand the next time they shop.
How should a brand go about making improvements to its packaging? While each product category differs, the identified areas for improvement in our study consistently related to functionality: "easy to open," "easy to carry," "maintains product integrity" and "getting entire product out of package."
Structural packaging elements can enhance a brand's image. For instance, the massive amount of marketing dollars that go into a high-end fragrance launch may be rendered null-and-void if the spray head doesn't perform. Whether a fragrance spray is fine and powerful with a whisper sound or long and uniform with a weightless, sensual feel, this packaging element offers brands the opportunity to enhance emotional connection with consumers.

An emphasis on function, as well as form, contradicts conventional wisdom. But, we believe carefully designed packaging will delight and keep consumers loyal long after they've bought into the brand's marketing, purchased the product and left the store.

Each day, more products are purchased online, removing more traditional tactics from the marketing equation. What does that mean for your brand? As buying off the shelf decreases, performance, execution and structural packaging features will outweigh attractiveness and distinctiveness of packaging in gaining consumer satisfaction and repeat purchase. Because 100 percent of a brand's purchasers interact with packaging, it has to be the physical manifestation of the brand -- both on the retail shelf and at every other touch point in the product lifecycle.

Tuesday, February 5, 2013

Has Apple lost its cool?

It's a question that's been asked since Apple rose from the ashes in 2001, a time during which the company has become nothing less than the most valuable in the world. Nevertheless, journalists, analysts and just about everyone else have been champing at the bit to pinpoint the exact moment when the company will lose its imagined Svengali-like grip on the minds of American consumers and Appleapocalypse is upon us.

Venus and Serena Williams in ad for the iPhone 5.
Venus and Serena Williams in ad for the iPhone 5.

The latest occasion was Apple's report on the last quarter of 2012, a record quarter that was nonetheless panned by investors sniffing a post-Steve Jobs slowdown and the mass realization that its iPhone finally has a worthy rival in the Samsung Galaxy.

In an interview, technology analyst Rob Enderle stated an entirely conceivable negative outlook for Apple. As Apple combats a saturated U.S. market, Mr. Enderle expects a "continual slide, much like when Jobs left, when it went into a slow then more rapid decline over 10 years."
And he wasn't the only Apple bear. Ricocheting around the web last week was a Wall Street Journal article headlined: "Has Apple Lost Its Cool to Samsung?" CNBC asked "Is Samsung Cooler Than Apple?"

For a marketing world that has been hanging on every Apple move for decades, these are huge questions that seem to herald some sort of new brand order.

They also might be the wrong ones entirely. After all, it's been a long time since Apple has had to worry about issues of cool -- it's a ubiquitous cultural force with little of the underdog feel it had when it was the hip alternative to IBM or Microsoft.

Brand-wise, Apple is these days too often understood as the rebel brand that defined itself against the grim reality of Microsoft products. When it came to music and especially mobile, things changed. Apple didn't position itself against then-dominant BlackBerry, but rather the nonexistence of a beautifully designed, wonderfully functional small computer that's open to a constellation of brilliant software developers and happens to make phone calls. Now Samsung, while hilariously criticizing Apple's stuck-up rep, has rebelled against a reality where the only option for this miraculous sort of device is made by Apple.

Unlike, say, the market for jeans or sneakers or even cars, the world of smartphones seems almost post-cool. Absent a BlackBerry comeback or a Microsoft surge, there are two options right now if you want to carry a wholly modern phone. What we're talking about in the Apple-Samsung showdown is two multinational companies with gigantic marketing budgets effectively waging a market-share battle. Together they own 70% of the U.S. smartphone market.

In this sort of Coke-Pepsi contest, traditional notions of cool go out the window.

Cool, in a marketing context, has historically meant something like a big corporation borrowing -- or preying on -- some sort of underground culture to enhance its appeal. The classic example is the late 1990s club-kid revitalization of Hush Puppies as chronicled by Malcolm Gladwell in "The Tipping Point." But Apple and Samsung aren't Hush Puppies; they're the big dogs.

Samsung ad pokes fun at rabid Apple fans lined up outside a store.
Samsung ad pokes fun at rabid Apple fans lined up outside a store. 
 
Exclusivity, a big part of cool in the Gladwellian sense, is something Apple has been parting with. Mr. Enderle observes that following Mr. Jobs' death, Tim Cook "hasn't followed a number of rules that Jobs created to preserve the brand. Part of what makes it cool is exclusivity," he said. "You don't buy cool products at Walmart. High-volume products aren't cool because they're not exclusive. They're not the ones [consumers] lust after. At the very least, Apple's going to be less cool."
This is a common way of thinking about marketing cool, and for certain products, especially luxury goods, it makes all the sense in the world. For phones, not so much. If it did, Samsung would already be uncool and all of us who struggle for coolness would be carrying BlackBerry Torches or Windows phones. Take one of those into your next agency meeting and imagine just how cool you'll look in your co-workers' eyes.

What will true ubiquity mean for Apple? Truly global availability would necessarily be a drag on Apple's profit margins since it would need to appeal to some less-than-affluent consumers in Asia. But it's hard to imagine U.S. consumers getting turned off to the iPhone because there's a cheaper version of it available to consumers here or abroad. If they were that fickle, then Samsung, with its mix of mobile phones that appeal to all rungs on the economic ladder, wouldn't have a chance among the uber-cool consumers.

In the long run, when retention is key, then continuous hardware and software innovation and maintenance of the ecosystem is crucial. As the sides firm up, it may be loyalty that's the most important factor. Late last year, Strategy Analytics found that iPhone loyalty dropped for the first time since the launch of the phone. Eighty-eight percent of owners said they would definitely or probably buy another Apple phone, down from 93% the year before. Most companies would sell their soul for these numbers, but for Apple the drop is worth noting.

Ultimately, missteps like the company's attempt to force its own inferior maps product down its users' throats last year might end up being more important than abstract notions of cool.
Cool?

Monday, February 4, 2013

How a Beauty Company Generated Facebook Buzz Without Giveaways

via mashable.com

Nars-facebook-app-2

In November, Nars took on a unique challenge: to promote a new cosmetics collection using social media without giving away free product or paying for advertising.
The company decided to develop a Facebook app for the Andy Warhol-inspired collection that would allow Facebook users to make over their profile photos and cover photos in the style of Warhol, with prominent Nars branding throughout. (To see it the app in action, check out the video from Nars below.)


Speaking at a WWD conference Wednesday, Heather Park, director of digital media at Nars, said her team wanted to target the cover photo section of users' profiles after discovering that every time a user changes her cover photo, it appears in friends' newsfeeds as a unique rather than a group update (i.e. not as, "13 friends of your friends updated their profiles photos…"). Park said they decided to forgo paid advertising "to see how far we could take it purely on earned [media]."

The app attracted a relatively small number of users — 3,143 — but an impressive amount of engagement: Together, those users made more than 5,300 images and spent an average of seven minutes and nine seconds using the app, generating an estimated 823,000 impressions on Facebook. A little more than half of those users are based in the U.S., but a surprisingly high number (23%) are from Brazil.

Like many creative social media campaigns from established brands, Nars' app enjoyed greater traction off Facebook than on. Earned media impressions totaled 151 million, driven largely by press coverage from tech and beauty blogs, Park said. (Nars calculated that figure by adding up the monthly unique readers of each site that covered the campaign and, in the case of Twitter, but multiplying each tweet about the campaign by the number of followers that particular Twitter user had — in other words, the figure is rather inflated.)

Arguably, the app could have enjoyed far greater pickup if the company had made a modest investment in paid advertising on Facebook — something Maureen Mullen, director of research at luxury/digital research firm L2, has repeatedly advised brands do to increase the reach of their Facebook and multi-channel campaigns. But Nars should be at least be commended for generating that kind of reach without leaning on a giveaway or sweepstakes.

Friday, February 1, 2013

Juiceburst: the first digitally interactive soft drink brand


"New packaging, created by London based brand design agency, Williams Murray Hamm, will be unveiled at the start of February making JuiceBurst ‘the world’s first digitally interactive soft drink brand.’ New to the industry, the interactive labelling will be incorporated across the entire JuiceBurst range. The fruit on each label will literally burst off-pack for consumers who have the easy-to-download Blippar app on their smart phones. The exploding fruit will reveal links to JuiceBurst social media channels inviting further consumer engagement including consumer competitions.

Jon Evans, Marketing Director for Purity Soft Drinks and ex Britvic Head of Seed Brands, explains: “We are extremely excited about bringing Blippar technology into the soft drinks sector. It’s something our core target audience, 18 to 24 year olds, know all about and use frequently via their smart phones. By completely overhauling our packaging and making it interactive we feel it will not only stand out on shelf and in-store but also create greater engagement with our consumers.”

Garrick Hamm, creative director of Williams Murray Hamm, the agency behind the design of the JuiceBurst new look said; “It's typical WMH - taking the brand name JuiceBurst and putting an idea behind it.  The clue is in the name.  It’s packaging as media. A series of 'outbursts' with the pack literally shouting from the shelf as the fruit 'bursts'. Artem, the special effects company behind some of the opening ceremony scenes at the Olympics, blew the fruit up for us whilst the action was filmed at high speed.  We just loved the idea of people watching the bursting fruit on their smart 'phones as they shop the fixture. I don't think anyone's done that before’.

THE TOTAL PACKAGE

Alongside the new interactive Blippar enabled label, the new packaging will feature a sleek bottle to give greater standout and reinforce the brands quality credentials. In another industry first JuiceBurst will be launching their website via Pinterest one of the fastest growing social media platforms, this will encourage consumers to share content more easily. A full marketing campaign will be rolled out to support the launch including digital and social media, a consumer and trade PR programme and a sampling campaign.

As well creating the core brand idea, designing the new look graphic and structural packaging and producing the films of the bursting fruit for the fully interactive packs, Williams Murray Hamm has crafted individual JuiceBurst 'stories' to give each fruit its very own personality and voice.
JuiceBurst relaunch has been designed by multi-award winning and internationally recognised brand design agency, Williams Murray Hamm. As well creating the core brand idea, designing the new look graphic and structural packaging and producing the films of the bursting fruit for the fully interactive packs, Williams Murray Hamm has crafted individual JuiceBurst 'stories' to give each fruit its very own personality and voice.1 26 13 juiceburst 6

1 26 13 juiceburst 2
1 26 13 juiceburst 3