Friday, June 4, 2010

Coca-Cola - Quest

·         Name of Company/Competitor: Coca-Cola
·         Name of Campaign/Spot: Quest
·         Date Launched:6/4/2010
·         Description: An animated 12ish boy plays soccer.  This is the story of a boy who didn't know how to celebrate, so he set off on a quest to find his own celebration.  He flys like a plane and fights against robots.  Robotic soccer players appear.  He finds a coke and smiles. Coke was a heavy sponsor for the World Cup.
·         Media Details:TV