Publicis Israel recently developed a real-life Facebook experience by creating “Smile Stations.” Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers by to smile, and like their message.
People walking past could approach a screen and press a physical “Like” button which would broadcast video of the moment they read the message back to the individual user who sent it on Facebook. With the users who generated the most smiles winning all sorts of great prizes.
While this recent interactive campaign was highly successful and innovative, it is important to note that the Facebook “like” button is dwindling in importance given the new Facebook changes. Likes are becoming a thing of the past; brands will need to find ways to be relevant through apps and other engaging content.
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