Name of Company/Competitor: Mountain Dew
Name of Campaign/Spot: Green Mountain Project
Name of Campaign/Spot: Green Mountain Project
Date Launched: 2/10/12
Description: Let's face it, we all consume a lot of stuff, but there are ways we can reduce our impact -- recycling is one of them. The Green Mountain Project, brought to you by Burton Snowboards and Mountain Dew, reclaims plastic soda bottles to create materials that reduce our collective impact. Our new generation fabric is made by transforming recycled bottles into pellets that are spun into the yarns that are woven into fabric to make the Green Mountain Project outwear collection. Learn more about the project from Danny Davis and his fellow Frends Crew member Jack Mitrani in the video below and do your part to close the loop -- Drink it. Recycle it. Wear it.
Description: Let's face it, we all consume a lot of stuff, but there are ways we can reduce our impact -- recycling is one of them. The Green Mountain Project, brought to you by Burton Snowboards and Mountain Dew, reclaims plastic soda bottles to create materials that reduce our collective impact. Our new generation fabric is made by transforming recycled bottles into pellets that are spun into the yarns that are woven into fabric to make the Green Mountain Project outwear collection. Learn more about the project from Danny Davis and his fellow Frends Crew member Jack Mitrani in the video below and do your part to close the loop -- Drink it. Recycle it. Wear it.
Media Details: Online
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