Droga5, New York, which last month unveiled its first work for Coke Zero featuring a March Madness brackets theme, returns with a hilarious new spot directed by Smuggler's Randy Krallman. This time, things take a gaming turn, when an MMORPgamer feels a slight twinge of guilt when he realizes he's forgotten to do a huge favor for his girlfriend, and then, not so much. Basically, he's living out Coke Zero's call to action to "Enjoy Everything,"--but maybe he should call on these dudes working for Activision.
The spot continues the brand's push during the NCAA and will be featured across CBS and TBS platforms through April.
No comments:
Post a Comment