Since the dawn of the catchphrase “Do the Dew,” Mountain Dew has played a huge role in action sports and more specifically the Dew Tour, where it is a founding partner of the event. This year is no different. Mountain Dew has evolved along with the action sports fan base and compiled a team of charismatic and extremely talented athletes. As the Dew Tour continues to draw the masses each and every year, Mountain Dew pulls out all the stops necessary to help make each event bigger and better than the previous.
It’s Dew Tour time again, with the first stop in sunny Ocean City, Maryland on June 20-23. There were a plethora of events to attend over the busy extended weekend including athletes, action sports enthusiasts, and music lovers alike. To help “Kickstart” the East Coast portion of the Dew Tour, Mountain Dew invited their skate athletes and select media to attend a morning media event on Saturday. The athletes, along with the media, were jet skiing, sunning, and sampling Kickstart at OC Jet Skis & The Angler Restaurant in an effort to promote their new unique morning energy drink, Kickstart, offering a little more caffeine than a regular Mountain Dew in addition to 5% real fruit juice and Vitamins B & C.
The attendees included Dew skate athletes Keelan Dadd, Theotis Beasley, Boo Johnson and Nick Tucker. And although athletes Danny Davis and Paul Rodriguez could not attend the OC stop of the Dew Tour, they remained a big part of the event, appearing on the new custom Dew Tour Mountain Dew cans. The cans were featured in a Dew Tour commercial interruption starring Mountain Dew athletes Paul, Danny and Theo. These cans will only be available for a limited time at select 7-Eleven stores.
The Dew Tour will continue on to the next phase of their beach-city-mountain format, touching down in San Francisco in October where Mountain Dew athlete Paul Rodriguez is slated to compete. The competition continues into the mountains of Colorado at Breckenridge Resort in December and will serve as a qualifying Olympic contender event for the upcoming winter Olympics. Mountain Dew athlete Danny Davis is listed as an Olympic hopeful.
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