In a move that's been hinted at by Spotify executives for months,
Coca-Cola is putting the digital music service on its 8-ounce cans for
Coke, Diet Coke and Coke Zero in the United Kingdom. The development
heralds the companies' seven-month-old deal, while featuring the Spotify
brand at the bottom of the "slimline" cans along with a Web address for their interactive "PlaceLists" app.
The app consists of a Coke-red map of the globe with clickable tags to
songs that folks are listening to worldwide. Consumers can also utilize
an augmented reality element through technology from QR code vendor Blippar, enabling them to access tunes via smartphones and tablets.
While speaking with Adweek
in December 2012, Jeff Levick, Sweden-based Spotify’s global ad sales
chief, suggested that his company would appear on Coke packaging due to
the firms' cross-platform deal. Atlanta-based Coca-Cola has invested as
much as $10 million in the digital music service, making Spotify its go-to music technology when it comes to Facebook and other social media.
Lastly, per a Mashable report, Coke says Spotify-branded cans are not currently planned for the United States.
No comments:
Post a Comment