Tuesday, September 10, 2013

Canada Dry Hot Ginger Ale, Coca-Cola's First-Ever Warm Soda, To Hit Shelves In Japan

via http://www.huffingtonpost.com

Drinking warm soda may not sound appealing to Westerners, but Coca-Cola is hoping that Japanese customers will sing a different tune. On October 21, the company will begin selling Canada Dry Hot Ginger Ale, its first-ever beverage meant to be served warm.

Coca-Cola spent four years developing a special can technology that heats up the soda without messing with the carbonation. The result, the company says, is an intensely spicy, cinnamon and apple-flavored drink.

Canned hot tea and coffee are already popular in Japan, but warm soda is relatively new territory. However, Coca-Cola won't be the only company with a warm soda on the market in the fall.

On November 5, Kirin Beverage Co. will launch Kirin No Awa: Hot Hojun Apple & Hop, a low-carbonation soda suitable for consumption at warm temperatures.



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