via adweek.com
In retrospect, it seems obvious. To get cats to pay attention to your
direct mail, just soak the damn fliers in catnip—and watch the kitties
lose their minds when the mail arrives.
That's what Vancouver agency Rethink did recently for a cat litter
client. As seen in the video below, the engagement with the marketing is
undeniable—and pretty cute to watch also.
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