Wednesday, February 19, 2014

Company Uses Catnip Scented Direct Mail to Finally Get People to Pay Attention to Direct Mail

 via adweek.com


In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the mail arrives.

That's what Vancouver agency Rethink did recently for a cat litter client. As seen in the video below, the engagement with the marketing is undeniable—and pretty cute to watch also.

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