Sprite(R) and LeBron James Team up to Reward Dedicated Individuals Who Change the Game

via The Wall Street Journal

 -- James joins Sprite to select $50,000 grand-prize winner 
 
   -- Four finalists to receive exclusive learning experience tailored to their 
      field 
ATLANTA--(BUSINESS WIRE)--May 14, 2014-- 

For over a decade, LeBron James has made a massive impact on the basketball court, and this summer, he is partnering with Sprite to change the game off the court for four deserving fans.

Sprite and LeBron James #ChangeTheGame again! (Photo: Business Wire)

Through the Sprite(R) 6 Mix(TM) by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience. James will select one game-changer to receive a $50,000 grand prize. The contest is a celebration of the launch of Sprite(R) 6 Mix(TM) by LeBron James, a limited-edition flavor of Sprite created in partnership with the superstar. Sprite 6 Mix is available nationwide in convenience retail stores.

People ages 18 - 30 who are changing the game through music, visual arts, entrepreneurship or community involvement can enter by creating a YouTube video. The video should be 90 - 180 seconds in length detailing their passion and aspirations within their field. Participants should complete their submission by posting the YouTube URL on Twitter with the hashtag #ChangeTheGame. Each video will be judged for creativity, originality, quality of submission and the entrant's plan to use the $50,000 prize. LeBron James will get in the game by personally choosing the grand-prize winner.

"Over the years, LeBron James has proven himself a great role model by changing the game on the court and off," said Kimberly Paige, Associate Vice President, Sprite Brands, The Coca-Cola Company. "Through the Sprite(R) 6 Mix(TM) by LeBron James #ChangeTheGame contest, we look forward to joining LeBron and rewarding individuals who relentlessly pursue their passion and thirst for success in their craft. We can't wait to be inspired by some very creative video submissions."

Before James selects the ultimate winner, a judging panel from Sprite will select four finalists and provide each with a game-changing learning experience tailored to his/her respective field. The learning experiences include a mentoring session with a civic leader for the community involvement finalist; a meet-and-greet with a record label executive or an opportunity to attend a performance for the music finalist; a mentoring session with a business executive for the entrepreneurial finalist; and the visual arts finalist will have the opportunity to display his/her work on Sprite.com and on a custom Sprite item.

To enter, YouTube videos must be posted to Twitter no later than midnight Eastern time on June 1, 2014. Each entrant is limited to one submission per field. Submissions may not contain brand names or trademarks other than those owned by Sprite, nor may they contain material that violates or infringes on the rights of another. For a complete list of contest rules, please visit Sprite.com/change-the-game. No purchase necessary.

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