Dum Dums is splashing into summer with two limited edition flavors from Hawaiian Punch. Hawaiian Punch's iconic Fruit Juicy Red(TM) flavor and Polar Blast are introduced as two of the sixteen Dum Dums flavors available in specially marked bags for a limited time only. The new flavors deliver the same bold and unique taste that Hawaiian Punch is known for and can be easily spotted in bags or the candy dish by their special wrappers.
"Dum Dums is known for flavor variety and that brings an element of discovery to the brand experience," says Evan Brock, Director of Marketing at Spangler Candy Company. "Moms and kids will be excited to find these special flavors in their bags of Dum Dums this summer."
More than thirty million Hawaiian Punch Dum Dums will be nationally distributed at top retailers. A social media awareness and engagement campaign is planned to drive excitement and trial.
HAWAIIAN PUNCH is a trademark of Dr Pepper/Seven Up, Inc., used under license. (c) 2014 Dr Pepper/Seven Up, Inc. For more information about Dum Dums visit www.dumdumpops.com .
About Spangler Candy Company
Founded in 1906, Spangler Candy Company is a family business whose iconic brands and candies include Dum Dums(R), Saf-T-Pops(R), Circus Peanuts, and Candy Canes.
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