NEW YORK — In partnership with vitaminwater®, JAY Z’s Life+Times will present a twelve-part digital series that premiered on September 25, 2014. The relationship is part of the vitaminwater® quest to “hydrate the hustle” of consumers who work hard to make their dreams a reality.
Hustle, drive, and hard work are the key to the inspirational stories featured in “Where I’m From,” an original docu-series that follows a select group of artists, stylists, and cultural visionaries as they travel on their own unique roads to success. From hometown visits to life on tour and in the design studio, each episode offers an inspiring look at an emerging and visionary talent you need to know about now.
“Where I’m From” presented by vitaminwater®, follows producer extraordinaire, Hit Boy, in its premiere episode (http://bit.ly/hit-boy) detailing his journey that started by making beats on FruityLoops to hustling past his opposition to become an inspiring super producer. Future episodes to be released this year will profile a variety of artists including music producer, DJ Mustard, Casey Veggies, L’il Internet, Jude Liana Kazar, Aviva Klein, SZA, Mack Wilds and Melody Ehsani.
JAY Z’s Life+Times launched in late 2012, and has quickly established itself as one of the most sought after digital destinations, from both a consumer and brand perspective. It is now ranked in the top 1% of all YouTube Channels with more than 750K subscribers and more than a half billion views.
“JAY Z’s Life+Times collaboration with iconic brands like vitaminwater® enable us to create bigger and better original programming,“ said Michael Yormark, President and Chief of Branding and Strategy, RocNation. “These types of content and sponsorship initiatives solidify RocNation’s position as global powerhouse in both sports and entertainment.”
The “Where I’m From” series will be hosted on JAY Z’s Life+Times YouTube Channel (https://www.youtube.com/jayzslifeandtimes) and can also be found by following @lifeandtimes and @vitaminwater on Twitter.
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