To promote its sponsorship of 100 US collegiate sports teams, car brand Nissan has created an app that allows fans to virtually paint their faces with their team colours. The Diehard Fans app lets users choose from a selection of designs, which represent nearly all the 100 collegiate teams covered in the sponsorship deal.
To use the app, football fans pick their school from a list and hold up their smartphone to scan their face. They can then swipe through a selection of painted looks in their team colours, which are layered onto their faces via augmented reality. Users can then share their look via social media, messaging apps and email. The designs were created by hand-painting them on human models and then digitally remastering them.
The app is being promoted with an online film featuring former Pittsburgh Panther player Tony Dorsett and Ohio State’s Troy Smith (see above).
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