Mountain Dew has made the cult classic Mtn Dew Pitch Black available to consumers once again for three days, exclusively on Facebook.
Mtn Dew Pitch Black was first released in October 2004 as a Halloween limited edition flavour and was brought back in the summer of 2011 as part of the brand’s Back by Popular DewMand programme. As Mountain Dew explained, it has gone dark ever since.
But now the brand has marked the drink’s return with a giveaway competition, offering consumers the chance to win one of a limited number of packs.
Mountain Dew launched a campaign offering fans the chance to enter the Mtn Dew Pitch Black sweepstakes for a chance to win a free 15-pack case of the beloved beverage. A number of fans who visited the brand’s Facebook page and explained why they wanted a case of Pitch Black using the hashtag #WeWantPitchBlack were rewarded with a prized pack. There was one chance to enter for each of the three days of the sweepstakes, and in total 1,050 lucky fans were selected to win a case of Mtn Dew Pitch Black.
“Best day ever,” wrote on entrant upon being informed that they’d been selected to receive one of the limited edition packs. “Oh. My. God,” added another.
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