Marvel characters get the Coke treatment.
Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek.
Adweek received a package Wednesday containing co-branded mini-cans of Coke, featuring illustrations of Iron Man, Black Widow, Hulk, Ant-Man, Captain America and Falcon. A teaser note read, "02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold."
The Super Bowl commercial will be a 60-second spot and will air during the second quarter of Sunday's CBS telecast.
No details about the creative were available.
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