Mountain Dew - DEWmocracy

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: DEWmocracy

·         Date Launched: 4/21/2010

·         Description: The commercial compiles a compilation of fan made videos by those who helped create the three new flavors for Mountain Dew. There is a call to action for fans of the beverage to vote online for one of these new flavors to be sold.

·         Media Details: TV

Pepsi - Do Some Good

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Do Some Good

·         Date Launched: 4/15/2010

·         Description: The Pepsi Refresh Project encouraged others to get involved in their own community by making suggestions and volunteering for projects that united efforts to help others.

·         Media Details: Print, Billboard

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched:4/10/2010

·         Description: Pepsi drinkers and idealists around the world will put their passion projects online in hopes of having it voted on enough to get the project funded by Pepsi. These projects range from Health & Fitness, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.

·         Media Details: Print

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched: 4/10/2010

·         Description: Men and Women of various nationalities, in their early 20's, share their ideas. With this split screen coming together for form images, Pepsi shows how everyone can come together and join the revolution. Millions of dollars are being given away for ideas that move the world forward.

·         Media Details: Experiential, TV, YouTube Channel