Girls Just Want to Have Fun!! (Diet Pepsi 'Fun Report' Results)

PepsiCo Releases Results of Diet Pepsi Fun Report

Women have a thirst for fun and a love affair with flair, according to a new Diet Pepsi survey. The Diet Pepsi Fun Report reveals that nearly three-quarters of women (72 percent) are literally craving more fun in their lives, while 56 percent believe that adding more flair (e.g., great shoes, bright lipsticks, trendy accessories) brings more fun. To help quench that thirst and quell that craving, Diet Pepsi is launching the Sip in Style Sweepstakes.

From now through September 22, Diet Pepsi fans can enter for the chance to win prizes big and small at www.DietPepsi.com. From lipsticks and refreshing fizz to a once in a lifetime fun-filled experience, including a wardrobe makeover by Sofia Vergara’ s personal stylist along with a $1,000 shopping spree in New York City, the opportunities for fun, fizz and flair abound at DietPepsi.com.

“No one should have to work so hard to add more fun into their lives,” said Sofia Vergara. “That’s why I’m happy to help Diet Pepsi bubble up the fun for women everywhere.”

Highlights from the Diet Pepsi Report:

• Women in the West edge out the rest when it comes to fun. Thirty-seven percent of women in the West say they have just enough fun each day, compared to 34 percent of those in the Northeast, 29 percent in the Midwest and 28 percent in the South.
• Women in the Northeast and Midwest crave even more fun than most. Seventy-six of women in the Northeast and 76 percent of women in the Midwest crave fun, while 70 percent of those in the West and 68 percent of those in the South crave fun.
• Women in the South are more likely to instigate fun. Fifteen percent of women in the South say that when it comes to fun, they are instigators, compared to 12 percent of those in the West that say they are instigators and 9 percent each in the Northeast and Midwest.
• Fun or Fiction? If you’re reading a social media post from a woman who lives in the Northeast, it’s hard to know if she’s really having fun, since 33 percent report sharing fictionalized fun. Having fun with a co-worker? Don’t count on it. Sixty-five percent of women reported that they pretend to have fun at a work event or activity.
• Want fun? Add flair. When women are looking to dial up the fun they most often turn to jewelry (45 percent), followed by great shoes (27 percent) and bright lipstick or gloss (18 percent).

“This survey confirms what Diet Pepsi has known all along; women are craving a little more fun in their lives,” said Angelique Krembs, vice president, TM Pepsi Marketing. “Diet Pepsi is encouraging women everywhere to take a much needed break and add a little refreshing fun to their day!”

For more information on the Sip in Style Sweepstakes, fun seekers can visitDietPepsi.com, Facebook.com/DietPepsi or Tweet Diet Pepsi on Twitter @dietpepsi #fizz.

About The Diet Pepsi Fun Report

This survey was executed by KRC Research on behalf of Diet Pepsi and Weber Shandwick. KRC conducted a total of 500 interviews among women ages 25+ in the US. All interviews were conducted online between August 7 and 9, 2012.

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Roughly half of Americans drink soda daily

A new Gallup poll finds that 48 percent of U.S. adults say they drink at least one glass of soda a day.

The poll is the first from Princeton, N.J.-based Gallup to measure daily soda consumption.

Among those who drink soda, the average daily amount is 2.6 glasses, with 28 percent drinking one glass a day, on average, and 20 percent drinking two or more glasses.

Meanwhile, 52 percent said they normally drink no soda.

The survey found that there is essentially no difference in the self-reported weight situation of Americans who drink two or more glasses of soda compared with those who drink none. About four in 10 of each group says they are either very or somewhat overweight. Those who drink one soda per day are slightly more likely to classify themselves as overweight. This might be explained by heavier soda drinkers consuming more diet soda than those who drink only one soda per day; however, the current survey question did not specify the type of soda consumed.

Soda consumption was higher among young adults, with 56 percent of 18- to 34-year-olds reporting they drink at least one glass of soda per day, compared with 46 percent of people ages 35 to 54.

While soda consumption is high, it is not as high as coffee consumption: 64 percent of U.S. adults say they drink at least one cup of coffee daily. This percentage has stayed about the same since 1999, despite the increase in coffee stores and coffee products available to consumers in recent years.

The results are based on telephone interviews with a random sample of about 1,000 U.S. adults, conducted between July 9 and 12. The findings are weighed so they are nationally representative.

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Coca-Cola & Pepsi Feel the Love from Consumers on Valentine's Day

A combination of high-tech and classic brands hold the keys to consumers' hearts according to the CBX consumer survey on brand love. Apple rises to the top.

Consumers love their brands, especially ones that begin with the letter “A” for Apple. In honor of Valentine’s Day, CBX (http://www.cbx.com), the New York-based brand agency, conducted a quantitative online survey of 1,000 consumers nationwide and asked, “What brand do you love the most?” and “Why?”

The top ten brands that are consumers’ Valentines:

1. Apple
2. Sony
3. Coke/Coca-Cola
4. Nike
5. Pepsi/Mountain Dew
6. Wal-Mart
7. Samsung
8. Chevrolet/Chevy
9. Dell
10. Amazon

“Consumer's love affair with their high-tech toys is evident. Brands that continue to give them new products to love will thrive,” says Gregg S. Lipman, managing partner, CBX. “But, we can’t overlook the classics, Coca-Cola and Chevrolet, two great American brands that seem to always own a piece of our hearts.” Perhaps it’s no coincidence that Chevrolet announced that it sold a record 4.76 million cars and trucks last year.

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