AriZona Goes Big With New Soda Shaq Cream Soda Line

Except for his occasional voluntary foray into law enforcement, former National Basketball Association Most Valuable Player Shaquille O’Neal has never worked cheap – but now you can have a drink with him for only $.99.

The future Hall-of-Fame center and current television analyst has teamed up with AriZona Beverages to launch a four-flavor cream soda based line in AriZona’s well known giant 23.5 oz. cans.  O’Neal himself unveiled the new four-flavor Soda Shaq Cream Soda line via his Twitter account today (he has more than 7 million followers, so the word definitely got out); the products carry a suggested $.99 price and come emblazoned with one of eight photos of the big man’s unique facial expressions.

The line includes vanilla cream, strawberry cream, blueberry cream and orange cream flavors. The products are all-natural and have 90 calories per serving.

The Soda Shaq line represents part of an ongoing foray into carbonation by AriZona, which has long been known for its top-selling lines of iced teas, juice drinks, and a fast-growing “Arnold Palmer” line of half and half lemonade and tea blends. The company also launched a four-flavor series of lime rickeys earlier this year.

O’Neal recently frolicked through the AriZona beverage office in Woodbury, N.Y., engaging workers and company CEO Don Vultaggio alike, and leaving a pair of his giant sneakers behind in Vultaggio’s office.

AriZona Beverages and Richard Prince team up for Lemon Fizz Concoctions

Up until now Andy Warhol's exquisitely awkward commercial for Braniff Air arguably held the title for most bizarre sellout debacle of all time. But we think the time has come for Warhol to step aside and make room for appropriation artist Richard Prince in honor of his collaboration with AriZona Beverages.

Yes, Richard Prince now has a brand of fizzy beverage, which was described as "lemonade with a slight carbonation" during a phone call with an AriZona representative. While you may know Prince as the guy who took a naked picture of Brooke Shields at only ten years old, you probably didn't know that he is also a guy with a serious soft spot for soda. According to the AriZona rep, Prince approached the company looking to collaborate on a beverage of his own and eventually discovered his soda soul mate in lemon fizz.

The cans of the citrusy refreshment were designed by Prince himself, and the can-art basically serves as a curriculum vitae for Prince. The objets d'art are adorned with representations of his nurse paintings and joke paintings, as well as a larger black-and-white glam shot of Prince looking like a pissed-off rock star who needs his damn AriZona lemon fizz already! (Also, there is a Playboy bunny skull, which is very classy.)

The can will be released in December at Art Basel Miami Beach. Until then, even the most artsy of consumers will have to drink regular old lemonade without a mini-museum on the can. How humiliating.

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Cherry Lime Rickey is new Arizona flavor, voted on by fans

Following a three month campaign in which the company enlisted its Facebook fans and beverage media professionals to help choose its newest flavor, AriZona announced today that Cherry Lime Rickey would join its formidable cadre of tea and juice drinks.

The campaign, created in celebration of AriZona’s 20^th anniversary, asked AriZona’s nearly 3.1 million Facebook fans to choose between three contending flavors – Orange Creamsicle, Chocolate Fudge Float, and Cherry Lime Rickey – and culled the opinions of a variety of people, including food and beverage writers, chefs, and randomly chosen consumers, to taste and write about the flavors in order to help fans decide on the winner.

Here’s AriZona’ press release on the contest and its new Cherry Lime Rickey:

NEW YORK, NY— After an exciting three month long, never-been-done-before, 20th anniversary contest initiative, AriZona is proud to announce that its Cherry Lime Rickey design has been chosen by fans and will be sold exclusively at 7-Eleven stores as soon as September 2012.

The 20th anniversary flavor was consumer-chosen and its label was voted based on international submissions from designs submitted to AriZona’s microsite, arizona20years – Powered by Creative Allies, during the contest. Of the final five designs, fan Kenny Vidinich’s OneVibe design received the most fan votes for the winning label.  Vidinich is the creator of OneVibe creative studio located in Honolulu, HI, other finalists included: Ricky Linn of Pasadena, CA; Satchel Vestil of Cebu, Philippines; Manuel Peón of Mexico; and Tin Bačić of Croatia.

This is the first AriZona beverage to be completely created by fans and AriZona is proud to partner with 7-Eleven to make Cherry Lime Rickey’s debut on the market. With more than 6,700 stores in the United States, the convenience store king is the ideal partner making this 20th Anniversary flavor available across the country.

“The 20th Anniversary Contest is our way of thanking AriZona’s loyal fans, as well as allowing their voice and creativity to come to life. It is from them that we, as a brand, have always drawn our inspiration from and we want to make sure they know that we are fans of theirs as well,” explains Jackie Harrigan, AriZona’s Global Communications Director. “7-Eleven was a natural choice for us to debut and exclusively sell the Cherry Lime Rickey flavor. Just like AriZona products, 7-Eleven is American founded with stores accessible worldwide and has the same loyal consumer following.”

Cherry Lime Rickey will not only be available in 7-Eleven stores nationwide, but each can will feature a QR code that will unlock more prizes when scanned. The QR capability is another “first” for AriZona, and the brand hopes that it will demonstrate its gratitude to the fans for making it the number one ready-to-drink tea in the country with exclusive AriZona swag including a grand prize fully-wrapped all American vehicle.

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AriZona to Play Ball with Gatorade, Powerade

AriZona Beverages is continuing its brand extension with AriZona Sports, an all-natural isotonic beverage in fruit punch, lemon-lime and orange flavors. A company executive indicated future brand extensions are likely, saying the company will "try to touch on all the different categories: sticks, powders, cocktail mixes, and expand from that to coconut waters, to isotonics." 

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AriZona Beverage launches new series of waters infused with Twinlab vitamins, antioxidants

        AriZona Beverage Company has launched a new series of enhanced waters that are infused with a proprietary blend of Twinlab vitamins and antioxidants.
        The RESCUE line of waters features AriZona’s green tea extract for antioxidants and a vitamin formula developed by Twinlab’s laboratories.
        The formula is meant to help boost active fluid replacement and also help to balance nutrient absorption in the body.

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