Mountain Dew - Here's To The Loud

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Here's To The Loud

·         Date Launched: 9/30/2010

·         Description: There are about 965,471 Channel Views and 3,125 subscribers.  Mt. Dew listens to their fans and here is a video about the creation of White Out that came out at the beginning of 2010.  

·         Media Details:TV

Pepsi Max - Jeff Grodon: 400 Prizes in 400 Miles

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Jeff Gordon: 400 Prizes for 400 Miles

·         Date Launched: 9/20/2010

·         Description: Gordon encourages people to enter the sweepstakes online during the October 10th race. Prizes will be given away every mile.

·         Media Details: TV, YouTube Channel

Coca-Cola - Unlock the Secret Formula

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Unlock the Secret Formula

·         Date Launched: 9/17/2010

·         Description: Who is Dr. Pemberton? montage of old coke commercials and a vault door is shown being closed with red alarm lights going off. Words say: It's okay you can have it. Wouldn't you like to know.                 

·         Media Details: TV, Online