Could we be looking at the real transformation of TV in the next 24 months with Google and Apple both with big plans?
Google is first out of the gate and just this week made a couple of very big announcements:
1). Unveiling a line up of new channels on the YouTube network which involves partnerships with an interesting mix of celebrities along with some conventional media players, like The Wall Street and emergent players like The Onion and a host of others.
Interestingly, the only brand to make it on to YouTube’s list was Red Bull, who we at Influx have argued for years that they were the first brand to build themselves into a media network. Everyone else is just playing catch up to them.
2.) The other announcement of Google was a complete revamp of the Google TV platform, which first time out didn’t do so great. They appear to have learned some lessons and have improved the interface and really have the objective of bringing some of the great content available on the web and phone onto the television set via apps.
Google isn't the only one in the game. Apple too is looking to move more aggressively into the TV game.
