Name of Company/Competitor: Pepsi MAX
Name of Campaign/Spot: Uncle Drew part 2
Date Launched: 10/30/12
Description: Uncle Drew visits with a basketball legend who sends him on a mission to go out and get his old team back together. His first stop ---- Los Angeles, CA. Players and spectators at the basketball court were told that they would be filmed for some "basketball b-roll footage" for a local TV station. Put it this way: these young bloods had no idea what was coming.
Media Details: Online