Coca-Cola Is Revamping Its Iconic Packaging

via HypeBeast

First introduced way back in the 1930s on hand-painted advertising, Coca-Cola’s “Red Disc” is going to be front and center on its packaging going forward as the iconic company introduces its new “One-Brand” initiative. Putting a contemporary spin on the old design, the disc will once again decorate Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life labels as Coke looks to identify its various imprints with a more identifiable, cohesive look. Said Chief Marketing Officer Marcos de Quinto:

Packaging is our most visible and valuable asset. By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the “One-Brand” strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.

Coke’s VP of global design, James Sommerville, went on to add:

The unification of the brands through design marks the first time in our 130-year history that the iconic Coca-Cola visual identity has been shared across products in such a prominent way. When applied across packaging, retail, equipment and experiential, this new approach becomes a global design language that utilizes a historical brand icon to present the range of Coca-Cola products available today in a contemporary and simple way.

For more on the redesign, head on over to Coke’s website to read a Q&A with Sommerville.

The new packaging will be available in Mexico beginning in May before a staggered rollout sees it making its way to additional countries throughout 2016 and 2017.

The Latest Twist on 'Share a Coke'

via CSPnet

ATLANTA -- The next iteration of Coca-Cola Co.’s "Share a Coke" program will bring an array of song lyrics from recent chart-toppers, classic hits and traditional favorites to the packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life as the soda maker looks to inspire music fans across the United States "to celebrate a moment, a memory, a mood or a feeling, bringing people together through the universal love of music," the company said.

The "Share a Coke and a Song" campaign signals an evolution for one of the company’s most successful U.S. campaigns of all time, which in the past two years featured first names, group names and colloquial nicknames.

“We’re setting the summer to music to inspire and connect fans through the special moments that are created when they share a Coke,” said Joe Belliotti, head of Global Music Marketing, Coca-Cola North America.

The debut collection of "Share a Coke and a Song" packaging will feature song lyrics spanning a range of sentiments, from the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory (“All I Do is Win” and “We Are the Champions”) to moments of friendship (“Lean On Me”), flirtation (“It’s Getting Hot in Herre”), sass (“We Never Go Out Of Style”) and motivation (“I’m Your Biggest Fan”). The campaign also will feature patriotic lyrics (“I’m Proud To Be An American” and “Sweet Land Of Liberty”), as well as lyrics from iconic Coca-Cola and Diet Coke ads, such as “I’d Like To Buy The World A Coke” and “Just For The Taste Of It.” The complete list of lyrics featured on packaging will be available at www.ShareaCoke.com beginning April 18.

Song lyrics will be available all summer while supplies last on 8-ounce glass bottles, 7.5-ounce minicans, 20-ounce bottles, 1.25- and 2-liter bottles, and 12-ounce cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Beginning April 18, music lovers can also visit ShareaCoke.com to choose from a list of lyrics to customize bottles, access crafted digital images to share on social media and participate in the #ShareaCoke photo gallery. The website will continue to sell “Share a Coke” individual 8-ounce glass bottles and six-packs of 8-ounce glass bottles of Coca-Cola that are customizable with names. New this year, fans can also purchase customized Diet Coke and Coke Zero packaging, making it easy to share a Coke for nearly any special celebration or occasion.

“During the past two years, we have seen incredible enthusiasm from people who loved the personal touch of our 'Share a Coke' campaign and invited our brand into their lives,” said Racquel Harris Mason, vice president, Coca-Cola/Coke Zero, Coca-Cola North America. “Evolving the campaign from providing individual names to now expressing the limitless sentiments that music lyrics communicate is our way of celebrating that excitement and inviting fans to continue to celebrate special moments in new ways over an ice-cold Coca-Cola.”

This year’s program features an all-new social sharing opportunity that’s all about the music.

Lyrical enthusiasts can tap into a digital experience by using the Shazam mobile app to scan the lyric on specially marked "Share a Coke" 20-ounce bottles and signage, allowing them to record a digital lip-sync video and share their creations on social media with the hashtag #ShareaCoke.

“Share a Coke and a Song” will be supported through a nationwide advertising and marketing campaign, including a suite of music-themed TV commercials, cinema ads, social and digital engagement and a summer-long experiential tour making stops at major music events throughout the country.

The Coca-Cola Co., Atlanta, also welcomes multiplatinum international pop star Jason Derulo as one of the brand ambassadors for the program.

Pepsi Transforms Its New Bottles Into Two Kilogram Dumbbells

via HypeBeast

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Pepsi is aiming to contribute to your body goals with a new manner of presentation. Its 2-liter Pepsi Light bottle has been transformed to a two-kilogram dumbbell in order to server a better purpose after being guzzled down. Although Pepsi taking this step may be a surprise to some, the effort may work out in its favor with the heavy trend of being fit and the responsible action of repurposing plastics. With the ability to be filled with water, sand, marbles or any other effective product for that matter, let us know your thoughts on Pepsi’s latest move.