Name of Company/Competitor: Diet Coke
Name of Campaign/Spot: John Paul Gaultier
Date Launched: 4/12/12
Description: Introducing new Diet Coke bottles designed by John Paul Gaultier.
Media Details: TV & Print
Tuesday, April 17, 2012
Monday, April 16, 2012
Dr Pepper debuts new Avengers Collectors' Cans
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from “Marvel’s The Avengers.”
A movie of that name starring Robert Downey, Jr., from Marvel Studios and Paramount Pictures, is set for release on May 4.
The collectible cans are available for a limited time in stores nationwide.
Dr Pepper is also offering a free, custom game on DrPepper.com, “Skrull Takedown,” which enables fans to emulate their favorite Avengers characters (as they appear in a New Avengers comic book) and fight with the alien-shapeshifter Skrulls. Fans can share their scores and challenge friends to join in on the action via Twitter and Facebook.
A new, 30-second TV spot is supporting the tie-ins. The playful ad -- which shows a group of young men and women suddenly revealing themselves as superheroes to go after a purse-snatcher -- includes a cameo by Stan Lee, the legendary comic book writer, producer and television personality who was for a time president, then publisher, of Marvel Comics.
The TV spot, which also includes a promotion for the movie, can be viewed on Dr Pepper’s YouTube channel.
The brand’s tie-ins are designed to provide fans with an “Avengers” experience that they “can’t get anywhere else,” said Dave Fleming, Dr Pepper’s director of marketing.
In a separate, current Dr Pepper promotion, specially marked 20-ounce bottles of Dr Pepper, Diet Dr Pepper and Dr Pepper Cherry and Diet Cherry have codes under their caps that can be entered on the brand’s site for a chance to win an Xbox 360. Participants need to sign in using their Dr Pepper accounts or social logins to determine if they have won.
Source
A movie of that name starring Robert Downey, Jr., from Marvel Studios and Paramount Pictures, is set for release on May 4.
The collectible cans are available for a limited time in stores nationwide.
Dr Pepper is also offering a free, custom game on DrPepper.com, “Skrull Takedown,” which enables fans to emulate their favorite Avengers characters (as they appear in a New Avengers comic book) and fight with the alien-shapeshifter Skrulls. Fans can share their scores and challenge friends to join in on the action via Twitter and Facebook.
A new, 30-second TV spot is supporting the tie-ins. The playful ad -- which shows a group of young men and women suddenly revealing themselves as superheroes to go after a purse-snatcher -- includes a cameo by Stan Lee, the legendary comic book writer, producer and television personality who was for a time president, then publisher, of Marvel Comics.
The TV spot, which also includes a promotion for the movie, can be viewed on Dr Pepper’s YouTube channel.
The brand’s tie-ins are designed to provide fans with an “Avengers” experience that they “can’t get anywhere else,” said Dave Fleming, Dr Pepper’s director of marketing.
In a separate, current Dr Pepper promotion, specially marked 20-ounce bottles of Dr Pepper, Diet Dr Pepper and Dr Pepper Cherry and Diet Cherry have codes under their caps that can be entered on the brand’s site for a chance to win an Xbox 360. Participants need to sign in using their Dr Pepper accounts or social logins to determine if they have won.
Source
Friday, April 13, 2012
AriZona tees up Jack Nicklaus Golden Bear Lemonade
Though one has to wonder how many of today’s youth think that legendary golfer Arnold Palmer was named after the lemonade/tea combo that he himself made famous, it certainly won’t be an issue for his former rival and protégé, Jack Nicklaus, who, like Palmer, has partnered with AriZona to launch a new beverage line.
Last week, AriZona – quietly and without much fanfare – introduced Jack Nicklaus Golden Bear Lemonade, and it appears that the company may be prepping for a much larger launch later this month.
As in its relationship with Palmer, AriZona appears to be licensing the name the brand name “Jack Nicklaus Golden Bear Lemonade” from Nicklaus himself, who owns the trademark through Nicklaus Companies, LLC, according to a recent filing with the US Patent and Trademark Office. The trademark covers lemonade as well alcoholic flavored malt coolers, undoubtedly following in the path of the Arnold Palmer Hard line. The Golden Bear line debuted with three flavors: Strawberry, Mango, and Honey with Ginseng.
AriZona has launched an official Facebook page for the new line and made a few mentions of the brand on its Twitter account, noting that the lemonades are currently distributed in Quick Chek, Race Trac, and Sheetz convenience stores, with “many more locations to come.” Nevertheless, the company is apparently keeping the lid on a wide scale media blitz, possibly until after a rumored televised announcement of the launch by Nicklaus himself.
With two of the three greatest golfers of all time now in its stable, could a Tiger Woods Tea be far behind for AriZona? Or our favorite – a Craig Stadler soda?
Last week, AriZona – quietly and without much fanfare – introduced Jack Nicklaus Golden Bear Lemonade, and it appears that the company may be prepping for a much larger launch later this month.
As in its relationship with Palmer, AriZona appears to be licensing the name the brand name “Jack Nicklaus Golden Bear Lemonade” from Nicklaus himself, who owns the trademark through Nicklaus Companies, LLC, according to a recent filing with the US Patent and Trademark Office. The trademark covers lemonade as well alcoholic flavored malt coolers, undoubtedly following in the path of the Arnold Palmer Hard line. The Golden Bear line debuted with three flavors: Strawberry, Mango, and Honey with Ginseng.
AriZona has launched an official Facebook page for the new line and made a few mentions of the brand on its Twitter account, noting that the lemonades are currently distributed in Quick Chek, Race Trac, and Sheetz convenience stores, with “many more locations to come.” Nevertheless, the company is apparently keeping the lid on a wide scale media blitz, possibly until after a rumored televised announcement of the launch by Nicklaus himself.
With two of the three greatest golfers of all time now in its stable, could a Tiger Woods Tea be far behind for AriZona? Or our favorite – a Craig Stadler soda?
Thursday, April 12, 2012
Paula Patton Serves Up Pepsi Next in LA
Yesterday Paula Patton, actress and star of Mission Impossible: Ghost Protocol, served up first sips of new Pepsi NEXT, fueling the “Drink it to Believe it” momentum on the West Coast following actress Eva Longoria’s New York appearance on Friday, April 6.
Lucky cola lovers at The Grove in Los Angeles received their first taste of Pepsi NEXT straight from Patton who was on-hand to distribute the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“Tasting is believing when it comes to new Pepsi NEXT,” said Patton. “Yesterday we turned cola fans into believers! I’m so excited there is finally something with an amazing taste and 60% less sugar.”
Cola lovers who weren’t in Los Angeles yesterday can visit select Walmart Supercenter stores for a risk-free taste of Pepsi NEXT. From now through the end of April, Pepsi NEXT will be handing out free samples at 800 Walmart Supercenter stores and across 40 cities. You can also “try it” online with the Internet Taste Test, a unique experience on www.facebook.com/pepsinext that invites cola lovers to opt-in for a chance to watch themselves “taste” new Pepsi NEXT through the power and humor of improv.
Lucky cola lovers at The Grove in Los Angeles received their first taste of Pepsi NEXT straight from Patton who was on-hand to distribute the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“Tasting is believing when it comes to new Pepsi NEXT,” said Patton. “Yesterday we turned cola fans into believers! I’m so excited there is finally something with an amazing taste and 60% less sugar.”
Cola lovers who weren’t in Los Angeles yesterday can visit select Walmart Supercenter stores for a risk-free taste of Pepsi NEXT. From now through the end of April, Pepsi NEXT will be handing out free samples at 800 Walmart Supercenter stores and across 40 cities. You can also “try it” online with the Internet Taste Test, a unique experience on www.facebook.com/pepsinext that invites cola lovers to opt-in for a chance to watch themselves “taste” new Pepsi NEXT through the power and humor of improv.
Wednesday, April 11, 2012
Dr Pepper takes over Avengers!
Name of Company/Competitor: Dr Pepper
Name of Campaign/Spot: One of a Kind Avengers
Date Launched: 4/9/12
Description: Your favorite soda and superheroes are teaming up to give you a One of a Kind summer. Cameo with comic book legend, Stan Lee.
Media Details: TV
Tuesday, April 10, 2012
Facebook buys Instagram for $1 billion
Facebook is about to get filtered.
The social network announced Monday that it is buying photo-sharing service Instagram, a two year-old San Francisco-based company that has attracted more than 30 million users, for $1 billion in a cash and stock deal.
In an update posted on his Facebook profile, Facebook co-founder and CEO Mark Zuckerberg explained that the "talented team" at Instagram will be joining Facebook to help the social network add new features to its photo-sharing offerings. Zuckerberg noted Facebook is "committed to building and growing Instagram independently," a sentiment Instagram CEO Kevin Systrom echoed in his own post about the deal.
For example, Instagram users will continue to have the ability to share photos to other social networking sites besides Facebook (and also abstain from sharing Instagram photos with Facebook), and will be able to keep their Instagram follower lists distinct from their Facebook friend groups, Zuckerberg wrote.
Still, the deal marks an attempt by Facebook to maintain dominance in an area that has proved one of its stickiest and most popular features: photo sharing. At the end of last year, Facebook users were uploading more than 250 million photos a day, on average, according to Facebook's filing with the SEC.
Instagram has, in just two short years, developed an offering that has proved attractive and compelling to a diverse group of users, and Facebook no doubt hopes to capitalize on the photo sharing app's expertise.
"For years, we've focused on building the best experience for sharing photos with your friends and family," the Facebook CEO explained. "Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests."
The social network announced Monday that it is buying photo-sharing service Instagram, a two year-old San Francisco-based company that has attracted more than 30 million users, for $1 billion in a cash and stock deal.
In an update posted on his Facebook profile, Facebook co-founder and CEO Mark Zuckerberg explained that the "talented team" at Instagram will be joining Facebook to help the social network add new features to its photo-sharing offerings. Zuckerberg noted Facebook is "committed to building and growing Instagram independently," a sentiment Instagram CEO Kevin Systrom echoed in his own post about the deal.
For example, Instagram users will continue to have the ability to share photos to other social networking sites besides Facebook (and also abstain from sharing Instagram photos with Facebook), and will be able to keep their Instagram follower lists distinct from their Facebook friend groups, Zuckerberg wrote.
Still, the deal marks an attempt by Facebook to maintain dominance in an area that has proved one of its stickiest and most popular features: photo sharing. At the end of last year, Facebook users were uploading more than 250 million photos a day, on average, according to Facebook's filing with the SEC.
Instagram has, in just two short years, developed an offering that has proved attractive and compelling to a diverse group of users, and Facebook no doubt hopes to capitalize on the photo sharing app's expertise.
"For years, we've focused on building the best experience for sharing photos with your friends and family," the Facebook CEO explained. "Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests."
Zuckerberg also wrote, "We will try to learn from Instagram's experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook's strong engineering team and infrastructure."
Zuckerberg noted that the deal is an exceptional one for Facebook given the size of Instagram's userbase.
"This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users," Zuckerberg wrote. "We don't plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together."
Instagram, which was founded in 2010, has 13 employees. Systrom wrote in a blog post that he is "psyched" to be joining Facebook.
"It’s important to be clear that Instagram is not going away," he said. "We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience."
Zuckerberg noted that the deal is an exceptional one for Facebook given the size of Instagram's userbase.
"This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users," Zuckerberg wrote. "We don't plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together."
Instagram, which was founded in 2010, has 13 employees. Systrom wrote in a blog post that he is "psyched" to be joining Facebook.
"It’s important to be clear that Instagram is not going away," he said. "We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience."
Monday, April 9, 2012
Dr Pepper TEN's Explosive New Commercial - Backyard
Name of Company/Competitor: Dr Pepper Ten
Name of Campaign/Spot: Backyard
Date Launched: 4/2/12
Description: What happens in the shed? Find out here and grab a Dr Pepper TEN while you're at it.
Media Details: TV
Friday, April 6, 2012
Pepsi Next gets comedians to impersonate you based on your facebook profile
Pepsi is taking Facebook-based narcissism to a new level with a campaign that gets comics to impersonate you based on your profile on the social network.
The beverage giant has linked with longtime partner Funny Or Die for a program that will choose consumers for an online taste test for Pepsi Next. Since users can’t actually taste the cola online, Pepsi has opted for the next-best thing: comedians attempting to simulate you will try the drink.
Such fans will opt in to be chosen. “We’ll analyze their Facebook persona,” says Shiv Singh, head of digital for PepsiCo Beverages. “It will be very close to who they actually are. We have improv comedians on standby.” The shoot will take place in Los Angeles over five days, using four simultaneous sound stages and 12 Funny or Die improv comedians. The fan videos will then be edited and posted back to selected users within approximately 24 hours of the shoot.
To give a taste of how the program will work, Pepsi, Funny Or Die and ad agency partner The Barbarian Group have created three videos. The video above is an explanation of the program by comedian Rob Riggle. The two below goof on Gary Vaynerchuk, the YouTube-based wine expert and Internet meme Scumbag Steve.
Pepsi Next, a mid-calorie soda with 60% less sugar than Pepsi’s flagship beverage, is being released this spring with distribution in Walmart and national sampling. The Facebook program combines the thinking behind programs like Intel’s “What About Me?” app and Old Spice’s 2010 “Responses” campaign to create what the brand hopes will be a viral phenomenon.
What do you think? Will you try the program? Will it get you to try Pepsi’s new soda? Sound off in the comments.
Source
The beverage giant has linked with longtime partner Funny Or Die for a program that will choose consumers for an online taste test for Pepsi Next. Since users can’t actually taste the cola online, Pepsi has opted for the next-best thing: comedians attempting to simulate you will try the drink.
Such fans will opt in to be chosen. “We’ll analyze their Facebook persona,” says Shiv Singh, head of digital for PepsiCo Beverages. “It will be very close to who they actually are. We have improv comedians on standby.” The shoot will take place in Los Angeles over five days, using four simultaneous sound stages and 12 Funny or Die improv comedians. The fan videos will then be edited and posted back to selected users within approximately 24 hours of the shoot.
To give a taste of how the program will work, Pepsi, Funny Or Die and ad agency partner The Barbarian Group have created three videos. The video above is an explanation of the program by comedian Rob Riggle. The two below goof on Gary Vaynerchuk, the YouTube-based wine expert and Internet meme Scumbag Steve.
Pepsi Next, a mid-calorie soda with 60% less sugar than Pepsi’s flagship beverage, is being released this spring with distribution in Walmart and national sampling. The Facebook program combines the thinking behind programs like Intel’s “What About Me?” app and Old Spice’s 2010 “Responses” campaign to create what the brand hopes will be a viral phenomenon.
What do you think? Will you try the program? Will it get you to try Pepsi’s new soda? Sound off in the comments.
Source
Thursday, April 5, 2012
Coca-Cola provides insight on social media users
Not all social web users are created equally, according to the latest installment of a new study conducted by the Coca-Cola Retailing Research Council (CCRC), “Untangling the Social Web: Insights for Users, Brands and Retailers.”
The report reveals the inside scoop on four categories of users including their style, the manner in which they interact and their influence as shoppers. Insights into “bonders,” “sharers,” “professionals” and “creators” can help retailers more effectively leverage social media for strategic business purposes.
• Bonders, as their name suggests, love forming groups and building relationships. They were the fastest adapters to social networking and today are the most likely to use mobile devices to keep in touch with their networks no matter where or what they are doing.
• Sharers love spreading the word on what they are doing including their shopping patterns. This group loves talking about their experiences, which makes them extra influential when it comes to spreading the word about products, services and stores.
• Professionals use the web to build their network for both personal and work issues. They are a little more careful with their posts, but still like to offer and spread their opinions in a timely fashion. Their work-life balance reflects itself in the social web, as they are just as likely to use professional sites like LinkedIn as Facebook and Twitter.
• Creators use the social web to launch their new ideas and express their eclectic thoughts on a variety of topics. They post content, watch videos, read blogs and more in their daily path through the web.
Additional details on the social using habits of all four groups came through loud in clear in interviews conducted by The Integer Group, the Colorado-based group running this new study for the Council.
The report reveals the inside scoop on four categories of users including their style, the manner in which they interact and their influence as shoppers. Insights into “bonders,” “sharers,” “professionals” and “creators” can help retailers more effectively leverage social media for strategic business purposes.
• Bonders, as their name suggests, love forming groups and building relationships. They were the fastest adapters to social networking and today are the most likely to use mobile devices to keep in touch with their networks no matter where or what they are doing.
• Sharers love spreading the word on what they are doing including their shopping patterns. This group loves talking about their experiences, which makes them extra influential when it comes to spreading the word about products, services and stores.
• Professionals use the web to build their network for both personal and work issues. They are a little more careful with their posts, but still like to offer and spread their opinions in a timely fashion. Their work-life balance reflects itself in the social web, as they are just as likely to use professional sites like LinkedIn as Facebook and Twitter.
• Creators use the social web to launch their new ideas and express their eclectic thoughts on a variety of topics. They post content, watch videos, read blogs and more in their daily path through the web.
Additional details on the social using habits of all four groups came through loud in clear in interviews conducted by The Integer Group, the Colorado-based group running this new study for the Council.
Wednesday, April 4, 2012
Pepsi Next "Baby"
Name of Company/Competitor: Pepsi Next
Name of Campaign/Spot: Baby
Date Launched: 3/12/12
Description: Baby tries to impress parents who are too preoccupied loving Pepsi Next
Media Details: TV
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