· Name of Company/Competitor: Coca-Cola
· Name of Campaign/Spot: Hard Times
· Date Launched: 2/3/2010
· Description:Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate life's simple pleasures like friends and family. The commercial was first shown during 2010's Super Bowl XLIV (44) 2010.
· Media Details: TV
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