Mountain Dew - Dew Runners

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: DewRunners

·         Date Launched: 2/1/2011

·         Description: Back by popular Dew-mand, Mountain Dew will be presenting their special limited time only bottles of soda that the consumers loved. These bottles will only be available for 8 weeks until the next exclusive drink is introduced. Following them on Twitter could earn people in 9 cities an exclusive first taste. Also on Facebook fans are able to vote for what the new Diet Mountain Dew will be, Voltage (Raspberry Citrus Diet) or Supernova (Stawberry Melon Diet).

·         Media Details: Online, http://www.facebook.com/mountaindew?sk=app_6009294086