· Name of Company/Competitor: Coca-Cola
· Name of Campaign/Spot: Unlock the Secret Formula
· Date Launched: 9/17/2010
· Description: Who is Dr. Pemberton? montage of old coke commercials and a vault door is shown being closed with red alarm lights going off. Words say: It's okay you can have it. Wouldn't you like to know.
· Media Details: TV, Online
