Pepsi Max - Jeff Grodon: 400 Prizes in 400 Miles

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Jeff Gordon: 400 Prizes for 400 Miles

·         Date Launched: 9/20/2010

·         Description: Gordon encourages people to enter the sweepstakes online during the October 10th race. Prizes will be given away every mile.

·         Media Details: TV, YouTube Channel