Thursday, July 28, 2011

Honest Tea Tests the Honor System


Honest Tea set up unmanned pop-up stores in cities nationwide where passersby could purchase bottles of tea based on the honor system – though with cameras watching discreetly. Chicago was determined to be the most honest city where 99 percent of consumers paid for each bottle taken, though only 86 percent of those in New York, found to be the least honest city, did the same.

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