Pandora Targets Men With SoBe Lizard, Supermodel Kate UptonLaunches first in-tuner animated video ad By Ki Mae Heussner

To promote SoBe's 'Try Everything' campaign, Pandora is launching its first-ever in-tuner animated video ad on its website, but only for a targeted group of men between the ages of 18 and 29.Like other ad campaigns on the site, Pandora said, the SoBe ads are triggered on a song skip or station change, so you know there’s some involvement on the part of the listener.PepsiCo, which owns SoBe, and Pandora declined to comment on the cost of the campaign or the estimated reach. But PepsiCo said the 'Try Everything' campaign is SoBe’s largest in years and its first trademark campaign in more than a decade.

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