Dr Pepper Snapple Group Inc. is doubling down on Ten.
After promising early results from Dr Pepper Ten, a low-calorie version of its flagship soda, Dr Pepper Snapple is giving the same treatment to five of its other sodas, Chief Executive Larry Young said in an interview. Starting as early as January, the company will start testing 7 Up Ten, Sunkist Ten, A&W Ten and Canada Dry Ten in Columbus, Ohio, Des Moines, Iowa, and central Pennsylvania. It will also test RC Ten, a cola, in Chicago, Evansville, Ind., and Des Moines.
After promising early results from Dr Pepper Ten, a low-calorie version of its flagship soda, Dr Pepper Snapple is giving the same treatment to five of its other sodas, Chief Executive Larry Young said in an interview. Starting as early as January, the company will start testing 7 Up Ten, Sunkist Ten, A&W Ten and Canada Dry Ten in Columbus, Ohio, Des Moines, Iowa, and central Pennsylvania. It will also test RC Ten, a cola, in Chicago, Evansville, Ind., and Des Moines.
The move reflects high hopes that Dr Pepper Snapple has for its proprietary blend of no-calorie artificial sweeteners and high-fructose corn syrup to produce sodas that have a fraction of the calories of, but taste closer to, the regular versions. The combination of sweeteners yields 10 calories per eight-ounce serving compared with 100 calories for regular Dr Pepper. The company is trying to appeal to consumers who stopped drinking sodas because of the high calories, but didn't like the taste of diets.
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