via http://creativity-online.com
Remember that scene in "Pretty Woman," in which Richard Gere's
character seeks clarity by walking around the park barefoot? Well,
kicking off your shoes can be a nice little break in the day -- at least
Coca-Cola and Wieden + Kennedy Amsterdam seem to think so. In the
latest installment of its "Where Will Happiness Strike Next?" campaign,
they've brought a little of that green to the boring, gray office park
world with "Roll Out Happiness." The effort brings insta-park to the
suit and tie set, unravelling a familiarly-shaped lawn for passersby to
relax on. Along with the grass, there are also (surprise!) vending
machines dispensing the soda, but in order to get the Coke, people will
have to kick off their shoes.
This isn't about world peace or even sharing, per se, but it is about bringing people together for a break. And breaks are important.
No comments:
Post a Comment