via http://creativity-online.com/
Telekinesis. It's cool when Professor X performs it. But it's
terrifying in the hands of Carrie -- Stephen King's classic horror
heroine.
Viral marketing agency Thinkmodo decided to scare the pants off
unwitting consumers as part of its latest stunt, to promote Sony/Screen
Gem's remake of the classic 1976 film. It turned 'sNice Coffee Shop in
New York's West VIllage into a prank set, decked out with a fake wall,
remote controlled chairs and tables, and a group of actors, who duped
unassuming coffeebuyers into thinking a female customer's sudden fit of
anger could defy the laws of nature.
Witnesses were taken aback by her reaction. Some filmed, some
retreated, some stood frozen in place. And nearly 4 million people have
experienced the event vicariously on YouTube since the video went live
yesterday. The film, starring Chloe Grace Moretz and Julianne Moore,
comes out October 18.
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