New Zealand bottled water brand Pump is encouraging its customers to film themselves doing interesting activities while they consume the brand. In a campaign by Saatchi & Saatchi NZ, Pump is giving out a hand-held, acrylic camera mounts that attaches their iPhone 4 or 5 and to their Pump water bottle, and asking them to film themselves doing something that shows they "grab life by the bottle" (for example, some kind of sport or activity). The campaign kicks off with a TV ad launching this week, then customers apply on the brand's website and the most creative footage will be featured in forthcoming TV ads, as well as having the chance to win prizes.
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