Friday, January 3, 2014

COCA COLA TURNS A BILLBOARD INTO WRAPPING PAPER

via creativity-online.com

Right before Christmas, Duval Guillaume and Coke teamed up for a new "Happiness" stunt. They created a billboard made out of wrapping paper, then installed a number of them in shopping malls in Belgium. Passersby could tear off a piece as they walked past -- saving them at least one trip to a stationary store.


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