Here's one baby that no one's expecting. "Devil Baby Attack," a rather
mean-spirited if grimly hilarious marketing stunt for the upcoming
horror film Devil's Due, shows what happens when well-meaning New
Yorkers try to check on an unattended baby carriage.
Here's what happens: They get screamed at by a horrific demon infant.
And sometimes chased around by the horrific demon infant's
remote-controlled stroller.
Sure, the prank—by Thinkmodo, which also did last year's super-viral Carrie coffee-shop spot—sparks some fun jump-screams from passersby. But watching the results, it's hard not to think of last year's spot-on parody by Canadian agency John St. about the cruel lengths to which advertisers now seem willing to go.
If we must be subjected to more prankvertising stunts, it would be nice
to see ones that punish people for making poor moral choices rather
than watch normal pedestrians get tormented because they tried to check
on a screaming baby left alone in the snow.
No comments:
Post a Comment