KitchenAid has entered the fast growing home carbonation category with the introduction of the Sparkling Beverage Maker, a premium countertop soda maker developed in collaboration with SodaStream International, Ltd., the world’s leading manufacturer and distributor of home carbonation systems.
Echoing the curved, streamlined silhouette of the brand’s iconic
stand mixer, the Sparkling Beverage Maker features all-metal
construction. It offers four carbonation settings, a one-liter BPA free
plastic bottle, and a 60-liter CO2 tank. Available in Aqua Sky, Cobalt
Blue, Contour Silver, Empire Red, Green Apple, Onyx Black, Tangerine
and White starting in June, it will carry a suggested retail price
of $249.99.“As with all KitchenAid products, we never enter a new category unless there’s something differentiating we can offer,” said Beth Robinson, senior manager of brand experience for KitchenAid. “The all-metal design and eye-catching aesthetics of this model make it uniquely KitchenAid.”
“Also, given how adventurous our consumers are in the kitchen, we envision them using it somewhat differently,” she adds. “Beyond the many wonderful pre-made soda syrups available for this system, KitchenAid consumers are likely to experiment in making their own syrups using fresh ingredients.”
In an earlier statement announcing plans for their collaboration, executives from both KitchenAid and SodaStream reflected on the synergies between the brands.
“We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation,” said David Elliott, general manager of KitchenAid small appliances. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.”
“KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution,” said Daniel Birnbaum, CEO of SodaStream. “Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”
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