Coca-Cola is bringing what it calls a 'fresh and personal twist' to its Christmas campaign for 2014, as the Coca-Cola Christmas trucks hit the streets of the UK again this year.
The famous 'Holidays are Coming' TVC has already been shown during The X Factor (8 November), which, for many, marks the official countdown to Christmas. The campaign also features a new 'Give A Little Happiness' TVC ad inspired by acts of kindness, opening with a scene featuring the iconic Coca-Cola Father Christmas and a number of different acts of kindness through various experiences with friends, families and among strangers.
It shows people carrying out simple acts of kindness for the ones they love, to share what they have, when they can – and is set to the 'Make Someone Happy' soundtrack by Jimmy Durante.
Coca-Cola has also released details of this year's Coca-Cola Christmas Truck Tour. The Christmas Trucks will be visiting over 40 hotspots and cities across the country and will be supported by a sampling, choir and photo experience. The truck tour will be making stops in high footfall locations.
Following the successful Share a Coke campaign that ran over the summer, Coca-Cola is offering consumers the chance to buy Christmas-themed 500ml packs of Coca-Cola, Diet Coke and Coca-Cola Zero. The set of nine special edition packs are designed to drive incremental sales over the festive period by encouraging shoppers to 'Share a Coke' with either Rudolph or one of Blitzen, Comet, Cupid, Dancer, Dasher, Donner, Prancer or Vixen.
Festive graphics will also feature on packs of 330ml, 1-litre, 1.23-litre, 4x 1.5-litre, 1.75-litre, 6x 330ml and 8x 330ml Coca-Cola and Diet Coke.
Nick Canney, VP sales & marketing at Coca-Cola Enterprises, said: "Coca-Cola has become synonymous with Christmas and the festive period represents a big opportunity for retailers to drive in-store sales. Soft drinks is the top performing seasonal category at Christmas, so we recommend retailers give over the space and display that reflects their importance to shoppers at this time of the year."
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