New name, packaging announce LTO's return
ATLANTA -- Coca-Cola Co. has brought back Sprite 6 Mix by LeBron James with a new name a new packaging.
The NBA superstar's limited-edition Sprite flavor has evolved into Sprite LeBron’s Mix.
Formulated in collaboration with James and first introduced in 2014, the LTO combines the refreshing taste of traditional Sprite with a splash of natural cherry and orange flavors. The new packaging features a bold red color base with James' initials in the background. Crown iconography and dashes of gold symbolize the NBA star's most popular nickname: King James.
“Since Sprite began its relationship with LeBron in 2003, we have worked together with the goal of creating fan experiences no other brand can offer,” said Kimberly Paige, vice president, Sprite Brands and Flavors, Coca-Cola North America. “Sprite LeBron's Mix is a true reflection of our mutual desire to constantly innovate and connect with fans in authentic and original ways."
Sprite LeBron’s Mix is now available in 20-oz. and 2-liter bottles, as well as 16-oz. cans, in convenience retail, value and mass retail locations nationwide.
"This collaboration with Sprite was all about showing gratitude to my fans by sharing one of my personal favorites, Sprite with cherry and orange,” said James. "I’m excited to continue my partnership with Sprite and bring it back this year, because sometimes things are even better the second time around."
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