Monday, March 9, 2015

Your can of Coke is set to look very different soon


Coke header
The redesign is aimed at unifying all the beverages under a single brand identity, which can be pretty clearly seen in the iconic red packaging that all the cans display, while still stating which variation they are on the bottom of the can. 
The design will be launched in Spain, and according to their website, both bottles and cans will be changed to reflect this new design, and the various different cokes that you know and love will be easily distinguishable thanks to the description and the colour coding on the lower half of the label. 
They added the marketing may also change to be a bit more unified with the main Coke brand, and if the redesign there proves popular with consumer, it could be rolled out globally as early as this summer.

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