Coca-Cola (or really any soda for that matter) is an inexpensive luxury, but a luxury nonetheless. So for the 100th anniversary of the famous cola’s bottle design, the iconic cans and bottles were pimped out accordingly.
The beverage giant partnered with Italian luxury apparel and accessories brandTrussardi to commemorate the classic design’s centennial. The collaboration gave way to at least five different designs that share both the Coca-Cola and Trussardi name.
Three of the designs are displayed on Coca-Cola Light tin cans. One is wrapped in a gold snake skin pattern, while the other two are covered in a neon green, purple and blue pattern. All three have the words “Elegantly Cool” printed in a bold, sans serif typeface, nestled in between the two famous logos. The classic Coca-Cola bottles were painted in a similar pattern, instead colored with mixes of dark red and brown — the colors of both brands — and gold.
The designer cans and bottles are set to be introduced at Expo Milano 2015, which is a six-month showcase in Milan, Italy that aims to find answers to generating sustainable, healthy food while respecting the environment. The expo began in May. No word on any releases in the U.S.
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