Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies.
The contention that exists between the two brands is best characterized by the well-known Pepsi Challenge, which asks strangers to sit down blindfolded, try both products, and decide once and for all which is superior.
The general consensus from the taste test was that Pepsi was better. Of course, identifying which product is preferred is not really that simple. Furthermore, as Malcolm Gladwell points out, there are a few qualms with the methodology of the “sip test,” which was put on by PepsiCo.
Yet beyond the interaction of the fizzy soda against our palates there is another reaction affecting our tastes.
As any marketer will point out, a consumer’s experience is also influenced by every exposure to the brand’s messaging along the way.
So if the difference between these sodas is so marginal that it warrants a blindfolded taste test, then it’s likely that it’s the branding that will ultimately play a big role in consumers’ decisions.
The following analysis examines the ancient soda feud using organically occurring Twitter conversations.
This is the Coke-Pepsi Social Presence Showdown.
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