via Business Wire
ATLANTA--(BUSINESS WIRE)--For many Hispanic families, celebrating their culture is a priority and it frequently permeates their everyday lives. With that in mind, Coca-Cola created a film that does more than celebrate Hispanics and Hispanic Heritage Month - the film explores family names and the pride surrounding them through personal stories shared on camera.
“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them”
The “Orgulloso De Ser” film evokes the power of family, culture and community by bringing people together in celebration of their heritage and unique family stories. In the film, participants share stories and display their pride by applying a temporary tattoo of their last name using the special Coca-Cola Heritage Tattoo Can. The Heritage Tattoo Can allowed participants to wear and share their pride and love for their culture and family names.
“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” said Lauventria Robinson, vice president, Multicultural Center of Excellence, Coca-Cola North America. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”
Coca-Cola’s #OrgullosoDeSer campaign is encouraging people to share their passion and pride in their last name and heritage. Using the hashtag #OrgullosoDeSer #[InsertLastName], people can post special family moments and their own reasons for being proud to be Latino as well as share the film on their social media platforms.
Coca-Cola recognizes that Latino’s last names are a source of pride, and families can visitwww.coke.com/OrgullosoDeSer to purchase a “Share a Coke” contour bottle personalized with their last names to share that pride with the world.
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