A new advertisement that mocks Burning Man's corporate influences and was itself produced by sandwich company Quizno's (as a faux-installment of The Maze Runner movie franchise) is so meta and self-aware as to be nearly sentient. At once brilliant and sordid, this is the kind of meta-TV that David Foster Wallace warned us about, may he rest in peace. Oh, and perfectly completing the meta-mind-fuck of this whole episode, Burning Man officials are considering a lawsuit against Quizno's — for commodifying its culture.
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