Coca-Cola - Refresh on the Coca-Cola Side of Life

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Refresh on the Coca-Cola Side of Life

·         Date Launched:1/29/2010

·         Description: Each of these billboards display the strong appeal for Coca-Cola and how people will do anything to get it. 

·         Media Details: Billboard

Coke's New Bottle Is Part Plant

Under fire from environmentalists for using plastic bottles, Coca-Cola has developed a new environmentally friendly bottle made mainly out of sugar. Environmental groups say the Coke bottle now being introduced is a slight improvement over regular PET bottles, but they say it won't solve a bigger problem with plastic bottles: the fact that most consumers don't recycle them.

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Coca-Cola - Olympic Ceremony

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot:Olympic Ceremony

·         Date Launched:1/17/2010

·         Description: Uplifting moments presented by Coca Cola.Olympic rings seen with Montage of athletes seen during the medal winning performances during the 2010 Winter Olympics. Snowboarders, skiers, figure skaters, bob sled, hockey, speed skaters, and more seen. "[Coca Cola] is proud to celebrate the uplifting moments of the Olympic games."

·         Media Details:TV

Coca-Cola - Happiness Machine

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Happiness Machine

·         Date Launched: 1/12/2010

·         Description: There is a special Coke machine on a college campus to share a little happiness. A 21ish female puts money in a machine. Sodas keep falling down. Other people are shown getting sodas out of the machine. A hand reaches out and hands a 22ish girl flowers. A 21ish puts money in and a 6' super sub comes out. Other students help remove the sandwich and carry it away as people are laughing.  Where will happiness strike next? 

·         Media Details: Event, YouTube Channel

Coke Zero - POS Display

·         Name of Company/Competitor: Coke Zero

·         Name of Campaign/Spot: POS Display

·         Date Launched:1/1/2010

·         Description:Visible separation from other soda displays and resulting in a 13% sales increase for the product.

·         Media Details: POS Display

Coca-Cola - Happiness Ambassadors

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Happiness Ambassadors

·         Date Launched:1/1/2010

·         Description: Coca-cola sponsored what they are calling 'Happiness Ambassadors' to go out and discover examples of true happiness around the world. Their year long exploration took them to 184 different countries. These explorers were given this honor after competing as bloggers for the coveted position. During the adventure, the bloggers documented everything and added to their follower numbers.

·         Media Details: Stunt, Online (Facebook, Twitter, and Blogs), Read Article Here