· Name of Company/Competitor: Coca-Cola
· Name of Campaign/Spot: Happiness Ambassadors
· Date Launched:1/1/2010
· Description: Coca-cola sponsored what they are calling 'Happiness Ambassadors' to go out and discover examples of true happiness around the world. Their year long exploration took them to 184 different countries. These explorers were given this honor after competing as bloggers for the coveted position. During the adventure, the bloggers documented everything and added to their follower numbers.
· Media Details: Stunt, Online (Facebook, Twitter, and Blogs), Read Article Here
