Name of Campaign/Spot: Yo Sumo (I count)
Date Launched: 3/21/2010
Type of Media: Online
Description: This online effort targeted young third generation Hispanics. The website Pepsiyosumo.com invited users to tell their stories and build a network within Diet Pepsi. Yo Sumo means 'I count'. Their slogan: 'Let's go beyond being counted and begin to count.'
Media Details: Website, Banner Ads, Billboards, http://www.pepsiyosumo.com/
