Name of Company/Competitor: Pepsi Max
Name of Campaign/Spot: Display King
Date Launched: 10/30/2010
Description: Pepsi Max goes up against Coke Zero by trying to make the best display case ever. Both put up elaborate displays until Pepsi Max wins by bringing out Snoop Dogg for a concert on a Pepsi Max stage.
Media Details: TV
Saturday, October 30, 2010
Sunday, October 10, 2010
Pepsi Max - Official Soft Drink of the NFL
· Name of Company/Competitor: Pepsi Max
· Name of Campaign/Spot:Official Soft Drink of the NFL
· Date Launched:10/10/2010
· Description: Pepsi Max claimed its position as the Official Soft Drink of the NFL. They included online music contracts with Snoop Dogg and called it the "Audible" campaign. Both were emphasizing Pepsi Max as being geared toward male interests.
· Media Details: Print, Online, TV
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