· Name of Company/Competitor: Pepsi Max
· Name of Campaign/Spot:Official Soft Drink of the NFL
· Date Launched:10/10/2010
· Description: Pepsi Max claimed its position as the Official Soft Drink of the NFL. They included online music contracts with Snoop Dogg and called it the "Audible" campaign. Both were emphasizing Pepsi Max as being geared toward male interests.
· Media Details: Print, Online, TV
