1. The Newsfeed: Like Google’s change in algorithm affected many sites based on SEO, what Facebook is saying in this change is “we’re going to use an algorithm to make sure that you see only the most relevant stuff in your feed.” That’s great for you as user, but for you as marketer…what they are saying is “hey, if you’re not relevant…no one, not even your mom, is going to see your updates. If you can’t create engagement, interest, and excitement (i.e. earn attention), it’ll be like you don’t exist.”
2. Subscribe to Anyone: On the flip side, if you ARE ridiculously relevant, now they’ve removed the “privacy/friend” objection for Facebook. Facebook becomes a true, global, public publishing platform. If you’re the most knowledgeable about what you do in the world, you can share that with everyone…and they don’t have to see pictures of your niece’s 6 year old birthday part—or worse.
3. Changes to Fan Pages: Facebook also announced that, starting Sept. 30th, Fan Pages can no longer receive and publish automatic imports from RSS feeds (e.g. a blog). Instead, they want you to manually post and offer a comment when you do.
4. Apps: Facebook has added a new breed of apps to its interface. The new apps allow users to consume content within Facebook's platform and share what they're watching, listening to or reading in real-time. Advertisers will be able to target Facebook users based on the kinds of content they've viewed or shared via the new apps, which will feature "listened," "watched" and "read" buttons. Major partners include Spotify, iHeartRadio and Netflix.
The short list above only touches the surface of the changes made to the social networking site. However, these four modifications play an essential role in future brand engagement efforts.
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